“A choice architect has the responsibility for organizing the context in which people make decisions.”
— Richard Thaler, Nudge
—
Design Leader
Choice Architect
Team Builder
“A choice architect has the responsibility for organizing the context in which people make decisions..”
— Richard Thaler, Nudge
—
Design Leader
Choice Architect
Team Builder
“The interface is not the product. The decisions behind it are.”
I've spent 20+ years leading product design at B2B and B2B2C SaaS companies where design was treated as a strategic lever. I build high-performing teams, ship products that move business outcomes, and pioneer experiences that earn trust. Currently Director of Product Design at Tekmetric.
Throughout my career, I've learned that the most important perspective is never your own. Below are some snippets from the recommendations left on my LinkedIn profile.
-
![]()
“His skill and experience are awesome but my favorite part about Franck is how good a human he is. He is a natural leader and is always putting other people on the team first.”
Joel D Harper — Product Manager at Apple Inc.
-
![]()
“Franck is a passionate, thoughtful UX leader. Working alongside him to understand business problems was thought-provoking.”
Christine Whitlock — Sr. Manager, Product Management at SailPoint
-
![]()
Franck created a UX culture by introducing structure and a collaborative environment. He balances the urgent with the strategic and is a good and caring leader. He would be an excellent addition to any UX team.
Dan Martillotti — VP, Product Management at SailPoint
-
![]()
“Franck's maturity in UX principles, psychology, and strategy is highly sophisticated. What is highly differentiating is his approach to people leadership and the inclusion of empathy not only in his craft but also his leadership.”
Jeffrey Robbins — Sr. UX Researcher at SailPoint
-
![]()
“Through Franck's leadership, our user experience has grown tremendously. Every mature product needs someone as dedicated as Franck on their team!”
Neil McGlennon — Global Field CTO at SailPoint
-
![]()
“Franck is thoughtful, well-read, patient, and a high EQ UX leader. He is excellent at connecting, attracting, retaining, and growing UI and UX talent. If you are looking for a user experience change agent, leader - give Franck a call.”
Amar Rama — SVP of Product Management at BackBox
-
![]()
“Franck is a creative and a technician who is always able to find unexpected and valuable ways to solve problems elegantly.”
Becky Lewis — VP at Art + Commerce
-
![]()
“Franck has the ability to develop ideas that manifest themselves in smart ways while expressing them through beauty and simplicity. His thoughtful designs are inviting, approachable and intuitive. Relentless in his pursuit of great, he always pushes for an outstanding outcome.”
John Militello — Head of Creative at Google
-
![]()
“Franck is constantly questioning the status quo and pushing the boundaries of what’s possible. He is a design thinker who utilizes his strong quantitative and qualitative skills to inspire innovative ideas. When I worked with Frank, I always found myself collaborating towards better ideas personally and professionally.”
Randall Gibson — Director of Growth at Matillion
-
![]()
“Franck has a wealth of experience with UX principles, and he is a master at breaking down complex problems into their core issues. He is also an excellent communicator and facilitator, and he is able to get everyone on the same page quickly and easily.”
Scott Phillips — Principal UI Developer at SailPoint
-
![]()
“Franck was instrumental in driving the product’s UX vision. Under his leadership, we were able to make many strides in improving the customer experience and have common design language. Working alongside him has been a privilege.”
Stefan Estrada — Senior Engineering Manager at SailPoint
-
![]()
“Franck always brings a spirit of collaboration and open ideation to every meeting. It was great to see the wonderful progress that SailPoint achieved under his guidance. As an engineer, it was great to see my input well received and understood by my UX partner.”
Ben Coble — Sr. Staff UI Developer at SailPoint
